Mobilizing Community Support for Adoption of Low Carbon Mobility Plans for Cities in Maharashtra

Project Name :   Mobilizing Community Support for Adoption of Low Carbon Mobility Plans for Cities in Maharashtra

Adaptation to Climate Change
July-September | 2024

Description

#AppKaraBusKara campaign success: Pune now has its own bus app!

We are thrilled to announce the success of our #AppKaraBusKara campaign in Pune! Our goal was to reduce information asymmetry and boost bus commuter ridership in the city. Over the past year, we engaged with Pune Mahanagar Parivahan Mahamandal Ltd (PMPML) and various stakeholders to bridge the information gap and make bus commuting easier.

After a year of continuous engagement with PMPML officials and a 12-day on-ground campaign, we successfully persuaded PMPML to launch a bus app. This app includes a crucial feature: live bus tracking. In Pune, many people rely on bus transport due to its affordability. However, the limited number of buses and untimely arrivals often forced people to use private vehicles to save time. The primary demand for the app launch was centered on live bus tracking, allowing people to plan their journeys more effectively.

On August 15, 2024, PMPML announced the app’s launch. The response from passengers has been very positive, and our efforts to enhance bus transport services in Pune continue. The detailed timeline of the campaign could be read here. We have also published our campaign insights which could be accessed here.