As we progress towards renewable energy, one of its most distinct characteristics is its variability—it changes with time and season. This makes energy storage essential to ensure a consistent electricity supply at all times. With 43% of our total capacity now being renewable, which means intermittent energy, we are still lagging behind in meeting the growing demand for storage. This situation demands specific and immediate interventions. Currently, there are several storage solutions available. These include battery storage, pumped storage, and concentrated solar power (CSP), which can store energy for limited durations. However, the choice of storage solution must align with the specific requirements of each scenario. For instance, during peak electricity demand periods between 7 PM and 10 PM, a concentrated solar plant (CSP) storing energy in molten salt for 6-7 hours may be more suitable. On the other hand, for applications like electric cars and other motor vehicles, battery storage seems to be a better fit. However, for heavy vehicles, ships, and even airplanes, batteries might not be the ideal solution. This highlights the need for significant research and the development of diverse storage models tailored to various use cases. Identifying the most effective and efficient solutions for each situation is the key challenge today. Another critical point is the bundling of storage with generation, which has prevented the emergence of efficient storage pricing. It is imperative that storage is recognized as a separate value chain, alongside generation, transmission, and distribution. Until now, storage has not been prioritized, but as we expand renewable energy capacity, storage must become a central activity within the electricity value chain. For regulators and governments, defining storage as a distinct and vital element will allow for accurate cost evaluation and ensure its integration into the energy ecosystem efficiently. This step is essential for achieving the full potential of renewable energy integration.