Scaling-up Biodiversity Communication for Achieving Aichi Target 1

Completed     Global
01 Jan 2018 to 31 May 2023

Description

Aichi Biodiversity Target 1 states that by 2020, at the latest, people should be aware of the values of biodiversity, and the steps they can take to conserve and use it sustainably. The project aims to inform a billion people about the values of biodiversity and encourage them to take action. Both the Earth Hour and global UN Days related to biodiversity offer opportunities for communication. Online platforms and social media profiles are intended to achieve at least three billion digital views. Particular attention is being given to ten key countries, and the project is also address target groups at high-level events relevant for policymaking. Other target groups include decision-makers, sectors of the economy and young people, who will be made aware of the interrelationships between climate change and biodiversity conservation, as well as its preventive role in future zoonotic pandemics.

Project Lead: Gunter Mitlacher, Christine Van Deuren
Link to Project Site: https://connect2earth.org/